someone asked Laura the other day why fonts are so important in design. and i really liked her answer…
i’ll give you two choices:
tell me, which one looks better?
also, have you picked up a book and dreaded reading it because the font was too small/squished/etc? and for some books youre like omg let me read it now. haha. yeah, that’s what we do.
typography is VERY important
i think she did a much better job than me when i tried to explain it to my science/business/law friends. maybe i should keep these pictures in my phone for the next time someone asks me “what is typography?”