typography 101

someone asked Laura the other day why fonts are so important in design. and i really liked her answer…

i’ll give you two choices:


or this:

tell me, which one looks better?

also, have you picked up a book and dreaded reading it because the font was too small/squished/etc? and for some books youre like omg let me read it now. haha. yeah, that’s what we do.

typography is VERY important

i think she did a much better job than me when i tried to explain it to my science/business/law friends. ┬ámaybe i should keep these pictures in my phone for the next time someone asks me “what is typography?”


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