typography 101

typography
someone asked Laura the other day why fonts are so important in design. and i really liked her answer…

i’ll give you two choices:
this:

Photobucket

or this:
Photobucket

tell me, which one looks better?

also, have you picked up a book and dreaded reading it because the font was too small/squished/etc? and for some books youre like omg let me read it now. haha. yeah, that’s what we do.

typography is VERY important


i think she did a much better job than me when i tried to explain it to my science/business/law friends. ┬ámaybe i should keep these pictures in my phone for the next time someone asks me “what is typography?”

Advertisements

One thought on “typography 101

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s